The Power of Blogging

Image Courtesy of Stuart Miles and Free Digital Photos.net

 Although there are many strategies a business could implement to experience continual growth and expansion, creating a blog can be one of the most advantageous. This is the case for many reasons, including the fact that internet access and use is growing at a faster rate than ever. This means that more and more people are accessing the internet and can become your customers upon viewing the product pages of your blog. If you are attempting to learn more about how business blogging can be advantageous for your company, consider how the following four pioneers used blogging to generate success for their companies.  

 The Power of Blogging

As a blogger, speaker and entrepreneur, John Chow has definitely made a big impact on the world of business blogging. By working for just two hours each day over the course of two years, Chow showed the world how powerful blogging can be by generating an income of over $40,000 per month. These days, JohnChow.com is a very well-known blog, having over 200,000 daily followers and readers. Additionally, he is ranked number 1 on the Top 50 Canadian Internet Marketing Blogs. He also founded TTZ Media, Inc. In addition to being the CEO of this company, Chow published Make Money Online: Roadmap of a Dot Com Mogul. This book became an Amazon.com # 1 bestseller within a week of being released. His blog covers topics as diverse as blogging, investing, technology, cars, and how to make money online.  

The Power of Blogging

Individuals interested in learning more about whether or not blogging can be an avenue to success for their own company should consider Chris Brogan's story. His blog, www.chrisbrogan.com, is in the Top 5 of the Advertising Age Power150. This blog covers a plethora of interesting topics, including business advice, personal stories, and tips on how to implement ideas. Brogan's revolutionary work in the field of business blogging is his PodCamp unconference series, which he co-hosted with Christopher S. Penn. This participant-driven series was geared towards bringing together individuals interested in blogging, social networking, social media, video on the net, and podcasting.   [caption id="" align="aligncenter" width="270"]
An early Blogger perhaps

The Power of Blogging

Darren Rowse is a successful blogger who founded several blogs and blogging networks, including ProBlogger.net and b5media. Rowse's primary blogs are his 'Digital Photography School' (which includes photography tips) and 'Problogger' (which offers readers advice on how to blog successfully). Rowse garners 85,000-100,000 page views daily and earns more than $20,000 in ad revenue each month. Rowse revolutionized the world of blogging by showing others that in addition to being fun, blogging can be the venue through which people generate income for themselves. In addition to co-authoring a book entitled ProBlogger: Secrets for Blogging Your Way to a Six Figure Income, Rowse has created innovative blogs such as TwiTip-a blog that offers individuals tips regarding Twitter.  

The Power of Blogging

Seth Godin In May of 2009, his blog ranked in the AdAge Power 150 as the # 1 marketing blog of 976 being tracked. His blog features interesting, informative content about a plethora of topics including but not limited to marketing ideas, branding, and speculations about culture. The revolutionary dimension of his work includes the creation of a blog entitled "All Marketers Are Liars." With catchy titles and concepts such as this, Godin has caught and kept the attention of many viewers around the world.

Conclusion

 Although you might be skeptical about making blogging an integral component of your business strategy, doing so can be a very prudent decision. Upon considering the stories listed above, the advantages of appealing to online readers and subsequently being able to effectively market your products through a blog should become plain. Once you begin building and effectively marketing your blog, you will likely see the economic growth and expansion you've been looking for.I will return again soon with more ideas relating to your success, Good luck.

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The Power of Blogging